Free lesson · Skill · 6 min

Describe your customer clearly

Lesson 3 of 10 in Small Business AI Foundations

The one idea

AI writes better business content when it knows who the customer is. "Everyone" is not a useful audience. A clear customer card gives the model a real person to write for.

A useful customer card includes who buys, what they need, what worries them, how they usually contact you, what makes them trust you, and what they need to hear before buying.

Do not invent a fancy persona. Use what you actually see in your shop, phone, WhatsApp, bookings, or orders.

Try it now

Create one customer card for your most common customer.

Your win today

Give AI a real customer before asking for posts, replies, or offers.

Turn the idea into a reflex

Members practice this against a real AI assistant, get feedback on the prompt, then review it before the idea fades.

Practice this lesson free