Free lesson · Skill · 6 min
Describe your customer clearly
Lesson 3 of 10 in Small Business AI Foundations
The one idea
AI writes better business content when it knows who the customer is. "Everyone" is not a useful audience. A clear customer card gives the model a real person to write for.
A useful customer card includes who buys, what they need, what worries them, how they usually contact you, what makes them trust you, and what they need to hear before buying.
Do not invent a fancy persona. Use what you actually see in your shop, phone, WhatsApp, bookings, or orders.
Try it now
Create one customer card for your most common customer.
Your win today
Give AI a real customer before asking for posts, replies, or offers.